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Studio identity
Genureka
A visual identity for a design studio that works across brand, product, web and motion, built on a single geometric system.
GENUREKA
Overview
Genureka fuses genesis and eureka: the moment something starts and the moment it makes sense. The identity had to carry that idea across five disciplines without feeling like five different brands.
Challenge
Feel futuristic and energetic enough to stand out in crowded digital spaces, while staying structured enough to signal a serious, systems-led studio.
Approach
The monogram is built from four parallelogram blocks on a 60° isometric lattice and a 9×9 px grid, so it reads as a G, a hexagon and forward motion at once. Neon green carries momentum; Along Sans and Unbounded give the type a wide, engineered voice.
Delivered
- Monogram & wordmarks
- Construction grid
- Colour system
- Typography
- Brand guidelines
- Stationery
- Digital applications
GENUREKA
GENUREKA
GENUREKA