The studio
The momentan idea becomesclear.
GenesisWhere something starts
EurekaThe moment it makes sense
GenurekaThe work in between
Founder
Designed by someone who has shipped code.
Genureka was founded by Rutwick Jetithor, who began his career writing Java, Spring Boot and Android code before moving into product and brand design.
That background shapes every project: bold, futuristic visuals that are still practical to build, organised files, and a handoff your engineers can work from without guesswork.
Software development: Java, Spring Boot, Android
UI/UX designer, Opethic Software Services
Genureka identity and studio launched
Brand, product, web and motion for startups worldwide
Principles
What we hold ourselves to.
Systems over one-offs
Every asset is part of a system you can keep using after we leave.
Business first
We design for the outcome you need: trust, sign-ups, investment, sales.
Built to ship
Designs that respect real constraints and hand off cleanly to developers.
Bold, not loud
Distinctive work that stands out without shouting over your message.
Process
Three stages, fixed checkpoints, and you always know what happens next.
Understand before designing
We study your market, competitors and users, then agree on positioning and a creative direction before any design work starts.
- Discovery call & briefDay 1
- Market & competitor auditWeek 1
- Direction sign-offWeek 1–2
Design in focused rounds
Structured feedback rounds keep decisions fast. AI speeds up exploration; every decision is made by a designer.
- First design roundWeek 2–3
- Refinement roundWeek 3–4
- System & componentsWeek 4+
Launch and keep performing
We launch, hand over every source file, and stay on call so the work keeps performing after it goes live.
- Build or developer handoffFinal week
- Launch & QAFinal week
- Post-launch support30 days
Tech & AI
Faster with AI. Decided by designers.
We use AI where it saves you time and money, and keep human judgement where it matters.
Faster discovery
Competitor scans, market patterns and content audits in days instead of weeks.
More directions, sooner
Early visual explorations and mood studies so you see options before committing.
Quicker launches
AI-assisted website builds and content pipelines that shorten timelines without cutting quality.
Work with us
Your idea,
made clear.
Tell us where you are and where you want to be. We'll show you how to get there.
Start a project